During my time at Mazars, I redesigned the Consumer website pages to enhance the user experience. I assisted with the redesign of the Microsoft/Digital Consulting website pages, making them more interactive. During this group project, we conducted a brand and social media audit of Donsuemor, a madeleine bakery in California. After identifying the strengths and weaknesses of the company, we then created a promotional strategy to help Donsuemor with achieving greater brand awareness. During my Integrated Marketing Communications class, I was tasked to create an IMC journal that showcased the class concepts that I learned in class to real-life marketing tactics/campaigns. My IMC journal topics range from Internet of Things (IOT) to Tiffany & Co.'s Christmas themed pop-up event. Overall, I thoroughly enjoyed seeing how major companies used creative means to bring awareness to their products. I created a meme to help generate brand awareness among the target audience of college students and graduates. JobPrepped is a digital marketing program that prepares people for their first full-time marketing position. For JobPrepped, I created an infographic that discussed the importance of new graduates learning about PPC (pay-per-click) marketing. This was a mock advertisement for the Honest Company for my Messaging Strategy class. I designed an Instagram Stories advertisement that promoted their non-toxic diapers. For my Messaging Strategy Class, I created a mock print advertisement to promote the Honest Company's Mama Spa Day Kit. I created an educational post about 5 lead generation strategies to mention in your next marketing interview. For my Messaging Strategy class, I created this mock billboard advertisement featuring the Curry family as endorsers for the Honest Company. The Curry's values seemed to align well with the brand. In this class, we analyzed the #LikeAGirl campaign for the company Always and offered them recommendations to improve their campaign objectives to fit SMART standards. This was our group presentation for our #LikeAGirl campaign from Always, where we presented our project to the class. In my Strategic Analytics & Data Visualization class, I followed the Prep, Talk and Listen, Sketch, Prototype process to analyze the sentiment of She-Hulk, a recent Marvel tv show. I created three Tableau visualizations using Twitter data. For my Project Management class, I created a creative brief for a fictious energy drink company. My professor said that it was the best project brief he received in the class. For our final capstone, we needed to help University of Illinois Urbana-Champaign's Varsity I Association with brand awareness, understanding, and differentiation. This is our final report where we outlined our recommendations to help solve some of Varsity I's marketing issues. This group project was for our Strategic Brand Management class. We were tasked to come up with the primary and secondary target audience, benefits and features of the products, positioning, and customer persona of Patagonia. For our Strategic Brand Management class, we evolved a brand and created a new marketing strategy with an internal and external brand launch plan. We designed a new brand identity, message map, and brand launch. In this class, we were tasked with creating a brand compass, primary and secondary research, SWOT analysis, problem, insight, and idea, consumer persona, creative brief, and internal and external communication plan. In my Rhetoric class, we did a rhetorical analysis on Obama's "A More Perfect Union". This was his response to the controversial comments his former Pastor Reverend Wright made, which threatened Obama's chance at presidency. I had the wonderful opportunity to interview and write a feature that was published on the University of San Francisco's website on Susi Collins, an alumnus of USF'S Nonprofit Administration Master's program. Collins was the Diversity, Equity, and Inclusion (DEI) Lead for the Global Vertical & Strategic Accounts team at Amazon Web Services. I created an infographic showcasing John Deere's company history for my Northwestern Digital Marketing program.