Resume
AI Writing Evaluator for Marketing | Outlier AI (May 2024 - present)
Evaluating AI-generated marketing writing for factuality and completeness.
Digital Marketing Associate | Mazars in US (January 2023-February 2024)
Assisted with 200+ website updates and longer-term web projects using the firm's content management system (CMS).
Conducted monthly website health audits using Google Analytics 4 and Semrush.
Worked with the Digital Manager on 10+ SEO and SEM projects.
Pulled website performance and benchmarking data using Google Analytics 4.
Utilized Marketo to format and send 25+ emails, including newsletters and tax alerts.
Maintained, edited, and posted photos and biographies for all professionals on the website.
Skills: Google Analytics 4, Marketo, Website CMS, Semrush, WordPress.
Digital Marketing Intern | JobPrepped (August 2022-November 2022)
Created a brand awareness campaign, including an educational post, infographic and meme using Canva that generated 8,100+ impressions, 74 reactions, 4 comments, & 3 reposts.
Designed email templates for bottom of the funnel leads within Mailchimp.
Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs.
Skills: Mailchimp, Canva, Ahrefs.
Marketing Intern | Mazars in US (August 2021-August 2022)
Moved and built webpages for 600+ articles, webinars, alerts, podcasts, press releases, and case studies from the blog to the main website.
Utilized Marketo to pull 50+ email performance stats for the marketing managers.
Aided in Microsoft CRM cleanup of 200+ accounts without a market segment and inputted new leads.
Conducted competitor research and assisted with healthcare/real estate research projects using RelPro.
Rebranded and updated marketing collateral, including 50+ proposal templates.
Skills: Marketo, Microsoft CRM, WordPress, RelPro, Asana, and Monday.com.
Talent Acquisitions Specialist | Brand Executives (August 2021-November 2021)
Served as a part-time member of the Human Resources Department.
Processed applications and scheduled candidates for first and second interviews.
Talent Acquisitions Intern | Brand Executives (June 2021-August 2021)
Made and confirmed 100+ appointments for candidates and processed applications.
Created daily performance reports to be utilized for gauging employee performance for the HR department.
Handled 100+ inbound and outbound calls while utilizing an applicant tracking system (ATS) to keep track of candidates.
Responded to candidate inquiries by text, email and phone.
Skills: RingCentral, Twilio, PhoneBurner (Virtual Office Phone System), Canva, and ATS (Applicant Stream)
Stewardship & Donor Reporting Intern | University of SF (May 2020-Aug 2020)
Copyedited and authored communication pieces, including alumni profiles, academic program features, acknowledgment letters to donors, and other general stewardship communications.
Used Salesforce CRM and Tableau to create data reports and analysis on donor giving and communications.
Copyedited communication materials and created reports templates, including impact reports, scholarship reports, and newsletter articles.
Used Emma Email platform to create emails to large groups of donors.
Skills: Salesforce CRM, Tableau, Emma Email
Corporate & Foundational Relations Intern | University of SF (May 2019-Aug 2019)
Copyedited communication materials including letters of inquiry, proposals, and acknowledgement letters to donors.
Used Salesforce CRM to record contact with donors.
Documented department processes and operations to create a Corporate and Foundational Relations guidebook for new interns.
Skills: Salesforce CRM, Microsoft Office
Education
Northwestern University
Professional Certificate in Digital Marketing
Obtained in May 2023
University of Illinois Urbana-Champaign
Master of Science, Strategic Brand Communication
Graduated with Distinction November 2022
University of San Francisco
Bachelor of Arts, Communication Studies, Minor in General Business
Graduated with Honors May 2021
Dean’s List every semester (3.5 and above)
Technical Skills
Digital Marketing, Market Research, Branding
Google Analytics 4, Semrush, Marketo, Mailchimp, Microsoft CRM, Salesforce CRM, WordPress, Canva
Microsoft Office, Google Workspace